Tolley 2012

Tolley is a front line marketing campaign, protecting tax professionals working on the front line. During my summer internship at PinkGreen last year, I was fortunate to have the opportunity to work on Tolley, in which I designed a Print ad that was seen in the Tolley issue magazine during the summer of 2012. 

Fabrica 2013

Alongside my animation, I produced an artefact that explains the animation as a whole. This is a full view of what the artefact looks like when it’s fully opened, which is A2 in size and A5 when folded. The layout was designed so that when it was folded, no folds or creases would run through any imagery or text. 

Fabrica 2013

Created using a handmade stencil and brightly coloured spray paint - my very own colour wheel

The colour wheel was my inspiration throughout the creation of the animation.  

United Colours of Benetton Live Windows Store, Milan “Spring is here” 

As part of a live brief set by the University, I was fortunate to work alongside Fabrica (designers for The United Colors of Benetton) to create an animation which represented the beginning of Spring. Animation is text based, incorporated with the heavy use of Spring like colours. A very challenging brief as well as being extremely rewarding. Animation shown in: London, Paris, Barcelona, Munich and Paris.

United Colours of Benetton Live Windows Store, Brompton Road, London “Spring is here” 

As part of a live brief set by the University, I was fortunate to work alongside Fabrica (designers for The United Colors of Benetton) to create an animation which represented the beginning of Spring. Animation is text based, incorporated with the heavy use of Spring like colours. A very challenging brief as well as being extremely rewarding. Animation shown outside The live windows of the following Benetton stores: London, Paris, Barcelona, Munich and Paris.

Fabrica 2013

“Spring is Here” English version. 

Fabrica 2013

As part of a live brief set by the University, I was fortunate to work alongside Fabrica (designers for The United Colors of Benetton) to create an animation which represented the beginning of Spring. Animation is text based, incorporated with the heavy use of Spring like colours. A very challenging brief as well as being extremely rewarding. Animation shown in: London, Paris, Barcelona, Munich and Paris.

Fabrica 2013

1.) At this stage I began to think about what colours represent Spring as a whole - which mainly consist of fresh, warm, uplifting colours. I started to experiment with stenciled letters, in which I applied the same effect to as well as the map. 

2.) I then started to experiment on a more larger scale by creating a stencil of the world, in which I began to over lap colours, which when animated looked as if they were gradually changing colour. The main problem that I had, was when the colours began to get darker which restricted me to adding any other colours on top of this.

3.) I then started to experiment with more organic, fresh colours. I started to think about the more ‘typical’ things that happen during spring time, such as blossoming of flowers. The idea is quite simple and child like - not too sure if it works. Also the idea of focusing on flowers blossoming is that that particular flower type may not grown in every country.

4.) ‘Spring is coming’ - With the use of vibrant colours and text, the main intention here was to inform and excite people that Spring is on its way. However the colours don’t really have any sequence, in the way that they don’t blend well and because they aren’t really relevant to Spring.

Each slide that was produced for the animation was screen printed onto the material Hessian. 

Starbucks Behind The Bean Campaign

Starbucks: Behind The Bean - Poster seen on reverse side of the broadsheet. Small images that make up the poster are the slides as seen in the animation (can be seen below) 

Starbucks Behind The Bean Campaign 2013

Starbucks Behind The Bean campaign is here to change the way people drink coffee, and to lay open the truth of one of the worlds biggest coffee chains. The Starbucks campaign exposes the truth behind the beans at Starbucks and demands each and everyone of us to wake up and smell the coffee.

Here I have designed an A5 (when folded) hand out that explains the campaign. Reverse side of the sheet is an A2 poster which contains all slides from the animation.  

FMP University Project 2013

Starbucks Behind The Bean Campaign 2013

Starbucks Behind The Bean campaign is here to change the way people drink coffee, and to lay open the truth of one of the worlds biggest coffee chains. The Starbucks campaign exposes the truth behind the beans at Starbucks and demands each and everyone of us to wake up and smell the coffee.

FMP University Project 2013

As part of my FMP (Final major project) for the final part of my third year, I have decided to create a campaign against Starbucks. Starbucks are perceived by many as being ‘authentic’, which is what they initially appear to be from the outside, however whilst taking a closer look, it appears this is not the case. The idea of this campaign is to make people aware of the ‘real’ Starbucks. Using silkscreening onto the material hessian (material used to hold coffee beans), my aim is to create a clear and effective message where people will engage and listen to my campaign. 

Working Practice 2013

The main intentions of the brief was to create an outcome that would be a two sided broadsheet publication in which communicates the importance of research in relation to the consumer and culture pathway and my own working practice. Once I developed my own working style, I then applied this to a well known brand, Coca Cola. The two other main requirements of the brief was to produce a research book and to discover and experiment various folding techniques. 

Development book and report.